London is a Mecca for Halal Food and Islamic Tourism
London is one of the most diverse cities in the world. It is a melting pot of different cultures, religions and ethnicities. The city’s name itself means “hill” in Old English, denoting it as a place untouched by the Saxons and Vikings that invaded England. The British capital underwent many changes over time with the arrival of many other communities from across Europe, Asia and Africa.
The city also became a Mecca for Halal food and Islamic tourism due to its multicultural nature. British Muslim population is mostly concentrated in London and has increased exponentially over the last few years. This has led to more halal restaurants in london on offer across the city, which attracts visitors from all over Europe who are looking for a rich cultural experience while travelling abroad.
What Makes a New or Existing Business Fit to Serve the Islamic Market in London?
The emergence of Islamic finance, such as Islamic Business Finance (IBF) and the Islamic Financial Services Board (IFSB), has increased the demand for halal products. More than 10% of UK GDP is already invested in the Muslim market.
The global Islamic economy is estimated at $2 trillion with a growth rate of 5%. With an increase in Muslim clientele, businesses are looking to branch out into the Islamic market. A large number of companies are converting their products and services to halal-friendly ones, but some aspects may be hard to change due to cultural issues.
Some questions that you will need to consider while planning your halal business include: Do you have a good customer base? What is your brand value? How much do you charge for your service? How much do you charge
Tips for Successful Halal Restaurant Marketing in the UK
Halal food is becoming more popular in the UK and the number of Halal restaurants are increasing. Restaurants that serve Halal food have to rely on local market presence, word of mouth and marketing techniques to gain new customers.
The UK market for Halal foods is £3 billion, with a growing trend in demand for Halal meat. The market is also expected to grow by more than 10% annually over the next few years. Several successful restaurateurs have seen an increase in profits when they implemented a marketing plan that includes search engine optimisation (SEO), search engine marketing (SEM), and social media platforms like Facebook, Instagram and Twitter.
Challenges Facing the Halal food industry in UK
While the Halal food industry is a growing sector in the UK, there are still many challenges that need to be faced and overcome. For example, it is not uncommon for some companies to deceive consumers by labeling their products as Halal when in reality they are not. This misrepresentation plays a huge role in damaging trust within the community and discouraging Muslims from buying products from these companies.
Another challenge that will need to be faced is standardization of procedures throughout the supply chain. There are many different definitions of Halal that exist in various countries, causing confusion for both consumers and producers about what does or does not carry certification.